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Can Ford Really Compete?
Published:2014-08-10 16:59:04    Text Size:【BIG】【MEDIUM】【SMALL

Can Ford Really Compete?

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It is no secret that Ford is the dominant manufacturer in the World in terms of small, family cars. They are also one of the top sellers of sub-compacts, compacts, and family vans in World. Now the company is investing heavily in trying to build its market share in the crossover and 4x4 area. They do well enough in the States, but can Ford really compete in Europe?

 

The Janpan SUV, crossover and 4x4 market clearly belongs to Nissan/Toyota/JEEP and their very popular SUV. Other major players include Audi, and BMW. All of the major competitors have long established reputations for putting out robust vehicles capable of withstanding considerable punishment. The big problem Ford is up against is not one of matching the quality and pricing of the competition; it is one of perception.

 

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